Privacy Policy

1. Important information and who we are

vThis Privacy Policy has been prepared in accordance with the General Data Protection Regulations (“GDPR”). The GDPR aims to protect and enhance the rights of data subjects. AlliedRefiners Ltd  recognises the importance of the correct and lawful treatment of personal information and will only use personal data as set out in this Privacy Policy. This Privacy Policy explains in detail the types of personal data we may collect about you when you interact with us. It also explains how we will store and handle that data, and keep it safe.

2. The data we collect about you

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

  • Identity Data includes first name, last name, username or similar identifier, title
  • Contact Data includes billing address, delivery address, email address and telephone numbers
  • Transaction Data includes details about payments to you
  • Technical Data includes IP address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access the website
  • Usage Data includes information about how you use our website, products and services

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connectAggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Privacy Policy.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

3. How is your personal data collected?

  • Direct interactions: You may give us your Identity, Contact and Financial Data by filling in forms or by     corresponding with us by post, phone email or otherwise. This includes personal data when you:  
    - supply us material to process  
    - ask us to email you information about a service we provide  
    - contact us via any means with a query, complaint or quotation request
  • Automated technologies or interactions: As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies.

4. How we use your personal data

The law on data protection sets out a number of different reasons for which a company may collect and process your personal data, including:


 In specific situations, we can collect and process your data with your consent.For example, when you tick a box to receive push notifications from our website / app. When collecting your personal data, we’ll always make clear to you which data is necessary in connection with a particular service.

Contractual obligations

In certain circumstances, we need your personal data to comply with our contractual obligations. For example, if we process / purchase your material we will need to contact you to advise you of the results and to supply you with an invoice. Your contact information will be used to facilitate this requirement.

Legal compliance

If the law requires us to, we may need to collect and process your data.
For example, we are obliged to keep records of our transactions in order to comply with HRMC regulations.

Legitimate interest

In specific situations, we require your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interests.

As a customer we will use your email address details to send you newsletters detailing our activities, services and to supply information useful to your business.

We may use your telephone contact details to discuss our services and check if you have material available for collection / processing.

We may use your address details to send you direct marketing information by post, telling you about our services that we think might interest you.

Purpose / Activity

Type of data

Lawful basis for processing including basis of legitimate interest

Contacting you regarding orders

Identity, Contact

Performance of contract

Register you as a new customer

Identity, Contact

Necessary to comply with a legal obligation. Performance of a contract with you.

Email newsletters to you

Identity, Contact,Marketing and Communications

Legitimate business interests – to maintain our relationship with the customers and to keep them informed of our activities, new equipment, processing capabilities. Consent (prospective customers)

Sending you marketing information by post

Identity, Contact, Marketing and Communications

Legitimate  business interests – promotion of our business in terms of our processing  capabilities and the services we can offer. Also, maintaining existing  business by informing customers when an Allied  representative is visiting their area.

Contacting you by telephone to discuss our services

Identity,  Contact, Marketing and Communications

Legitimate business interests – promotion of our business in terms of our processing capabilities and the services we can offer. Also, maintaining existing business by informing customers when an Allied representative is visiting their area and seeking information on whether there is material available for collection.

5. Marketing

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. We have established the following personal data control mechanisms:

Within our CRM system we have preference fields covering email, telephone and postal communications. If you choose to object to a form of communication, this will be updated on your record to ensure you are not contacted via this method ongoing.

Promotional offers from us

We may use your Identity, Contact,Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).

Opting out

You can ask us stop sending you marketing messages at any time. Here are the ways you can stop direct marketing communications from us:

  • Click the ‘unsubscribe’ link in any email communication that we send you. We will then stop any further emails from being sent to you.
  • Write to Data Protection Officer Allied Refiners Ltd PO Box, 355 Northwood Middx HA6 2PJ

Please note that you may continue to receive communications for a short period after changing your preferences while our systems are fully updated.

Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of any order you make with us.

6. Cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. Click here to see our full Cookies Policy

7. Data Security

We know how much data security matters to all our customers. With this in mind we will treat your data with the utmost care and take all appropriate steps to protect it.

  • Access to your personal data within all of our systems is password-protected and access levels granted based on job role.
  • We regularly monitor our network and systems for possible vulnerabilities and attacks, and operate industry leading antivirus and firewall technologies.
  • We secure access to all areas of our websites and apps using ‘https’ technology.

8. Data Retention

 We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which your personal data is required and whether we can achieve those purposes through other means, and the applicable legal requirements.

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